Freelancing is a why to earn money. When i started doing freelancing after a year ago. I’ve got the opportunity to work with a dozen high-growth startups and world-class experts. What is more that I’ve never had to negotiate for the premium prices I charge for my content marketing services.
If you’re serious about freelancing and multiplying your self-employed income. Here are my top twelve tips for earning more during your first year.
1. Choose a Niche for Freelancing
If you’re new at freelancing, you might feel ready to take any paid work you can get on. But if you get deeper into your freelancing career, you’ll need to start to be more strategic about the work you do and the clients you take on.
You might be thinking: How can getting picky about the freelance work I do help me make more money?
Because when you specialize, you become an expert in a specific field, and experts can charge their specialized services.
In my opinion, the age-old debate of whether you should be spacelist when starting your freelance career. . If your client and you needed someone to fix your email marketing so people actually sign up, write ads that convince people to buy, or just update your outdated website, would you rather hire someone who’s a jack of all type trades and or a person who’s a expert at doing one thing and doing it well? I’ll choose the specialist every time. so you have to be a expert in freelancing.
And when it comes to my own experience, choosing to specialize as a content marketing consultant—as opposed to being a general digital marketer for hire—has been the single best decision I’ve made with my freelance business. Because I’ve built my reputation with clients as a talented content marketer over the past few years and frequently engage with content marketing content on various social media channels. I’ve been able to rise to the top of my niche in a relatively short period of time. This is one of my favorite take why from beginning a over on creative live.
Aside from my blog and existing client referrals. The next most consistent source of new clients has been from business owners seeking out specific expert help through both Google and social searches like the one above from Twitter.
So to expand this example to other fields you are just starting out as a web developer. You can get a niche like migrating blogs to WordPress. That means when someone searches for “help with a migrating blog to WordPress,” they will find you.
If you choose the perfect niche, deciding to specialize and putting some effort into branding yourself.
2. Get Clear on Your Service Offerings for Freelancing
One most important decision you need to make early on in your freelance career is what you do and what you don’t do.
The more specific you can be about what you offer. Not only it’s help your brand, it’ll allow you to drive how potential clients perceive you and give you the opportunity to continue building your portfolio in the direction you want to move in.
If you want to focus on becoming highly paid Rudy on Rails developer. then you shouldn’t even consider contract offers for customizing WordPress themes or designing the user experience for an upcoming app. While the short-term benefits of steady work are tempting (and sometimes necessary), taking on projects that aren’t getting you closer to your ultimate goal of becoming the best in your field, will only distract and delay you from making meaningful progress.
3. Define What type of Ideal your Client Looks Like
Before you go out and start looking for clients, you’ll need to develop a clear picture of who you’re going to work best with. Do you want to build websites for small business owners, pitch in on new feature development for high growth technology startups, or take on longer-term contracts with enterprise-sized companies? Making these clear distinctions between who and what type of business you’re targeting.
To define exactly who your ideal freelance clients should be (and how to start finding them), you have to ask yourself this few questions:
- What type of business has the problems I’m solving with my services?
- What demographic trends can I identify about the decision makers in the types of businesses I’m targeting? Think: age, gender, geographic location, websites they frequent, and their personal interests.
- The business I want to work with afford to hire me?
Because I know that I’ll be more engaged and work most effectively with smaller startup teams who are working on projects I can personally relate to, I’ve proactively chosen to make my scope of potential clients narrow. By working with similar startup teams, new potential clients I target within my niche are able to instantly relate with me. I have confidence that I’ll be able to replicate my results for their business, too.
Picking your niche and making yourself stand out is one of the core principles covered in CreativeLive.
4. Create a High Quality Portfolio Site
If you want to be taken seriously as a new freelancer, you’re going to need a website that:
- Showcases your expertise.
- Highlights relevant past experiences.
- Shows who you are.
- Includes your contact information so that potential clients can easily find you.
Plus, a stellar portfolio can really help you. If you don’t have a lot of job experience to prove that you know your stuff. (Read more about that here: how to get hared tech with no Experience.)
The purpose of your portfolio is to educate, spark interest, and convince potential clients that they’ll want you for their technical needs. That’s why it’s worth investing time into deciding what to feature on your portfolio. And how it’s will be displayed before start looking for your new project.
Once your portfolio site is up. Start including a link to the site within your email and on your social profiles.