Best Mobile App Analysis

Best Mobile App Analytics Tools

Best Mobile App means the most helpful App. Having a mobile app is not a nice-to-have master plan but a must-have strategy or master plan in today’s most ruthless business landscape.

The use of smartphones tablets and iPads have conduct about an era because of ubiquitous connectivity. Consumers and employees like this because able to access document from anywhere across the globe. Because of it company are abandoning soloed processes and are increasingly creating apps for every business function and process.

In spite of this growth, many company are not making proper sense of the data generated from mobile apps and consequently, they are not getting the desired return-on-investment.

Through this primer we seek to assess why analytics should be a vital component of your organization’ mobile strategy and also discuss some of the best mobile app analytics tools you can use.

Best Mobile App Analytics Tools:

There is not denying the market for mobile app analytics tools. it is set to increase remarkably in the coming years. The data from a report titled- “Global Mobile Analytics Market Research Report intuition, Opportunity Analysis, Market Shares and predict, 2017 – 2023,” assignment.

The global mobile analytics market to involvement in a compound annual increase rate of roughly twenty four percent during the study time 2016-2023.

This growth will be mostly due to factors such as the growing use of mobile apps, mobile publicize, the need for actual time analytics, increased assumption of cloud-based mobile analytics and the convergence of web, social and mobile analytics.

So the big question is- why? What are the best mobile app analytics tools for your business?

There are to much tools found on the market, however, a robust mobile app analytics tool can provide you with an overview of important key performance indicators. These include:

1 App penetration percentage:

this basically shows the number of active App users from your existing customer base over a given period of time. With this you can tell how your business is performing in terms of acquiring customers through your mobile app.

2 Screen Launches:

this helps you understand the most frequently and least frequently launched screens on your mobile app. With this information you can, therefore, know how certain features and functionalities on the mobile app are performing on one screen compared to other screens.

3 App penetration percentage:

this mainly figure the number of active App users from your existing customer base over a given period of time. With this you can say how your business is performing in terms of acquiring customers through your mobile app.

4 Screen Launches:

this helps you understand the most frequently and least frequently launched screens on your mobile app. With this information you can, therefore, know how certain features and functionalities on the mobile app are performing on one screen compared to other screens.

5 Menu Items:

This can help you understand the Menu Items which are mostly used and those which are least used and correlating them with the Screen Launches. This can also help you understand and create new Menu Items that did not exist before and hence improve engagement levels.

By studying some of the mentioned using mobile analytics and taking the necessary actions, your business can achieve the following:

  • Improve customer experience Mobile analytics will able to organisation to get a 360-degree. How clients consume content and what changes can be made to optimize their buying experience.
  • Collect and analyse data in real time– No doubt about it so data is the lifeblood of every company regardless of industry. And thanks to various digital avenues in today’s business landscape and organizations have access to large data set. Mobile applications are part of these digital avenues and thus, constantly generate so much data. Therefore, the ability to make real-time sense of this data using mobile analytics, is what sets successful companies apart.

1. Google App Analytics

This tool can help you turn insights into action and improve your mobile app and It is available in Android among other platforms. By using it you stand to achieve the following:

  • conversion rates analysis
  • users location
  • ad campaign and social activity reports
  • users behaviors
  • data visualization
  • events monitoring
  • alpha and beta testing

2. Mixpanel

Mixpanel is a great especially if you’ve just launched a new mobile app. It offers the following:

  • real-time data analysis
  • cohort
  • funnel analysis
  • vents
  • user behavior

3. Flurry Analytics

Owned by Yahoo and used by over 800k mobile apps and this mobile app analytics tool works on various platforms. It provides you with the following data because:

  • Number of active users
  • Sessions and session lengths
  • Audience persona and demographic
  • Conversion funnels
  • Frequency
  • Retention
  • Device information

4. Apple App Analytics

This is a free mobile app analytics tool is the iOS platform. It provides data on usage and sales and App store on a weekly basis. By leveraging apple app analytic’s but you will have a deeper understanding of the following metrics:

  • Channel effectiveness
  • Marketing campaigns
  • Sessions and active devices
  • Sources of impressions, product page views and downloads

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